Are your benefits programs truly working for your business?

Ian Carpick, CFP®, RPA, GBA - Apr 29, 2025

Are your employee benefits truly benefiting your business, or just ticking boxes without impact?

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A common question we hear from business owners is about their benefits plans. After their plans have been in place for some time, they start to wonder “Are my benefits programs doing what they should?”

You’ve made the investment. But are you confident your benefits and retirement programs are aligned with your goals, easy to administer, and structured in the most tax-efficient way possible?

At RLF Advisory, we specialize in helping successful organizations bring clarity to complex structures. When it comes to benefits and retirement plans, we believe the right programs should reflect more than best practices. They should reflect your values, your people, and your vision.

Here are the seven characteristics of truly effective benefits and retirement programs — and why they matter more than ever.

1. Alignment: Programs that serve a purpose

Your programs should be intentionally designed to support specific business and employee objectives. Whether you're focused on retaining high-value employees, promoting wellness, or enhancing engagement, benefits must do more than tick a box. They should advance your strategy.

We help you connect your benefits strategy to your organizational goals — ensuring everything from plan design to vendor relationships supports what matters most.

2. Risk: Don’t let surprises derail you

Unforeseen liabilities in benefits plans can expose both your company and your employees to unnecessary risk – whether through gaps in coverage, insufficient funding models, or misunderstood contracts.

At RLF, we proactively identify and address these risks before they impact your bottom line or employee experience. Our audits are designed to uncover hidden vulnerabilities and deliver confidence in your plan’s resilience.

3. Values: Reflecting who you are

Your benefits programs are an extension of your company culture. If your business prides itself on being family-focused or mission-driven, your benefits should reinforce those values.

We ensure that your programs aren’t just competitive, but that they’re consistent with your company’s identity. From mental health initiatives and paid leave to flexible retirement solutions, we help you align offerings with your organizational philosophy.

4. Costs: Value, not just price

Too often, cost discussions around benefits focus on premiums and rate trends. But your plans should provide value beyond dollars and cents. True value includes the level of service you receive, the outcomes your plan drives, and alignment with your goals.

We help you assess cost in context: not just if your plans make sense for your bottom line, but whether they're fair, efficient, and delivering a true return on your investment in them. We benchmark costs and recommend opportunities to help algin your spend with actual impact.

5. Complexity: Simplify without compromise

Benefits and retirement programs shouldn’t be a headache to manage. But many businesses are juggling outdated systems, overly complex plan structures, or fragmented advisor relationships.

Our team simplifies the process — making administration and measurement easier while maintaining the sophistication and flexibility you need. You’ll know what’s working, what’s not, and how to fix it.

6. Tax: Build your programs with efficiency in mind

Are your programs structured in the most tax-efficient way for both your organization and your employees?

We specialize in designing programs where tax efficiency is a core consideration. Whether reviewing cost-sharing models, executive benefits, or health spending account strategies, we’ll collaborate with your tax professional to help bring a strategic tax lens to every engagement.

7. Transparency: Understand what you're paying for

You can’t evaluate the value of your benefits plan if you don’t know what you’re paying or what you’re getting in return.

At RLF Advisory, we provide full fee transparency and clearly define our role, deliverables, and process. Our clients know exactly what we do, how we do it, and how it supports their objectives.

Ready to evaluate your existing programs?

You’ve already made the commitment to support your employees’ well-being. Now, make sure your benefits plans are working as hard as you are.

At RLF Advisory, we partner with businesses like yours to:

  • Audit existing programs across these seven critical dimensions.
  • Identify gaps and opportunities.
  • Design solutions that are aligned, tax-efficient, and built to last.


We’re not brokers. We’re problem solvers. And we’re ready to help you turn your existing plan into a powerful tool for growth and retention.

Let’s start with a conversation about what matters most to your business. Reach out today.