From slowing down to gearing up

Challenge

An advisor practice with over $100M AUM had originally thought he was going to wind his practice down over the next 5 years as he and his clients aged. His brother-in-law and children expressed interest in joining the business and growing the practice, so he determined he needed to shift into growth mode. His aligned carrier used to provide business consulting and practice management support, but due to changes in their distribution model, this was no longer a service that was offered.

Solution

SagePath was engaged to help with practice growth models, finding operational efficiencies to support more clients for sustainable growth, and key person and continuity risk.

Results

  • Implemented marketing strategies inclusive of client engagement and prospecting to help grow the brand within their service area and secure more business
  • Implemented Google Business strategy to increase local SEO, leading to two “walk-in” clients within the first week
  • Built out a practice management framework to share activities and knowledge within the firm to reduce key-person risk
  • Developed a COI program to help partner with local businesses for access to more clients
  • Providing regular coaching to the practice to help keep momentum on new path forward
  • Developed a new website with a tailored content stream to share with clients and leverage with prospects through email campaigns and social media