Streamlining marketing efforts

Challenge

A multi-advisor firm split up marketing and event management activities across advisors and operations team members within their firm. The result was people who didn’t understand marketing were performing inconsistently and lamenting the activities because it prevented them from doing what was more important – serving clients and generating business.

They had outsourced their social media management, but to a firm who didn’t understand financial services or advisor business models. This led to a lot of coaching and educating to develop social media content that worked for their business and their clients.

Solution

Once SagePath was engaged, we interviewed several stakeholders within the firm and developed a comprehensive marketing strategy. This strategy involved:

  • Taking over their email communications and deployment strategy and cleaning up distribution lists
  • Developing a social media strategy and social media management
  • Coordinating the communications and logistics associated with their events
  • Developing a content strategy for their website to give advisors a repository of content to share with clients and leverage in the practice’s social media strategy
  • Cleaning up their Google Business profile and connecting it to our listing sync tool to increase local search engine performance
  • Coordinating their COI and key client events to free up internal capacity and create efficiencies

Results

  • Increased capacity within the firm to enable advisors, partners and operations team members to focus on their normal responsibilities
  • Grew their social media following with genuine followers by 25% in the first 6 months
  • Reduced their email bounce rates by 3%
  • Increased email open rates by 15%
  • Increased their website traffic by 20%
  • Increased their Google Business score by 196% through listing sync and keyword optimization
  • Decreased internal team’s need to organize events to free up time to focus on clients