Insurance in the age of longevity: Are you prepared for a 100-year life?

Date published - May 06, 2025

Living longer is one of the great gifts of modern life. But it also means rethinking how we prepare for retirement, health changes and the unexpected.

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Today, 60 is the new 50. Retirement might last 30 or even 40 years – nearly as long as your working life. That’s a big shift from a generation ago, when most financial plans were built around a 10- or 15-year retirement. Longevity is no longer a possibility. It’s a planning reality.

We help clients align their insurance strategy with this new reality, so your protection can keep pace with your life.

Rethinking traditional timelines

Insurance used to follow a simple pattern: you bought coverage while you were working, and if it expired and you outlived your policy, that was the end of it. But that model doesn’t hold up when you might live well into your 90s (or beyond 100!)
We now build coverage that lasts longer, adapts over time, and offers more than just a payout. Today’s insurance options can include:

  • Lifelong protection through permanent policies
  • A tax-advantaged cash value you can access in retirement
  • Flexible features like conversion options and care benefits
  • Living benefits, including critical illness and long-term care coverage
     

These aren’t extras. They’re essential when your retirement could span decades.

Insurance that supports a longer retirement

A longer life means your money needs to go further. Insurance can play a strategic role in making that possible.

Permanent policies can accumulate cash value, growing quietly in the background and offering flexibility later in life. Some plans can even be structured to provide guaranteed income in retirement or to restore assets you spend down in your later years, helping preserve your estate and legacy.

The right insurance can serve as a bridge, a cushion, or a backup plan – whatever you need it to be.

Building a layered plan that grows with you

No single policy can do everything. That’s why we often recommend a layered approach, which may include:

  • Term coverage during your high-responsibility years – when you have a mortgage, are raising your kids, or are growing a business.
  • Convertible policies that allow you to easily move from one policy to another and adapt your plan without starting over.
  • Permanent insurance to cover estate needs or provide lifetime access to funds.
     

Your life evolves, and your coverage should too. We encourage annual check-ins to ensure your plan reflects your current goals, health, and stage of life.

Designed for the long haul

Insurers are responding to this shift to the “age of longevity” with solutions that better reflect how people live – and age – today. These include options such as:

  • Longevity insurance, which provides a stream of income starting in your 80s.
  • Combination policies that blend life insurance with long-term care or cognitive support.
  • Multi-generational strategies that benefit your family while still protecting you.
     

These aren’t off-the-shelf products. They’re personalized tools we can help you understand, evaluate, and adapt to your unique needs.

Let’s make sure your plan is built to last

Living longer changes your lifestyle – and your risk profile. Insurance isn’t just about covering the “what ifs” anymore. It’s about supporting you through every chapter of a much longer story.

That’s why we take a long view. We’re here to help you design a protection strategy that’s thoughtful, flexible, and ready for whatever the next 30 or 40 years might bring.

Let’s work together to make sure your insurance is built for the long haul.